PRGRSGROUP

01 What we do

Brand & relationship advisory

Experienced growth and brand leaders, embedded at the level where the decisions actually get made. Steady guidance on positioning, customer relationships and market expansion — without the overhead of a permanent hire.

Is this you?

  • You have a marketing team but no senior marketing leader, and the brand agenda keeps slipping down the list.
  • Growth has plateaued and you suspect the problem is positioning rather than spend.
  • You are carrying a brand with real heritage and need to modernise it without discarding what earned the trust.
  • Your agency relationships have drifted, and nobody internally owns the relationship with the customer.
  • You want AI adopted across the marketing function, but not at the cost of how the brand sounds.

The work

Three areas, one relationship.

Engagements rarely stay in a single lane. Most begin in one of these and widen as the picture clarifies.

01

Fractional CMO & executive support

Experienced growth and brand leaders offering steady guidance on customer relationship management, positioning and market expansion. We sit inside your leadership team rather than alongside it — in the operating reviews, the budget conversations and the difficult trade-offs.

Typically: a standing weekly or fortnightly commitment, board and leadership attendance, and direct line management of the marketing function where that helps.

02

Brand strategy & positioning architecture

Grounding modern growth initiatives in clear narratives, emotional connections and authentic customer value propositions. The output is an architecture your teams can actually build against — not a deck that describes an aspiration nobody can operationalise.

Typically: positioning and narrative architecture, value proposition work, messaging hierarchy, and the internal guidance that keeps it consistent.

03

Organisational & cultural evolution

Structuring teams and agency relationships to foster better internal collaboration while adopting AI-driven ways of working. Relationships inside the organisation determine the ones outside it, so the operating model is part of the brand problem, not separate from it.

Typically: operating model and team design, agency roster review, ways-of-working redesign, and capability building for AI adoption.

How it runs

What the first ninety days look like.

Indicative rather than fixed — the shape adapts to what you already have in place.

  1. Conversation

    An unpaid discussion about the problem and an honest view on whether we are the right people for it.

  2. Orientation

    Time with your team, your customers and your numbers. We read the relationships before we recommend anything.

  3. A stated point of view

    What we believe is true, what we would change, and in what order — written plainly enough to circulate internally.

  4. Into the operating rhythm

    A standing commitment inside your leadership team, with the brand and growth agenda owned rather than advised on.

Where to next

Need senior marketing leadership?

Tell us what you are trying to build. We will tell you honestly whether we are the right fit.

Start a conversation